The Star in Frisco
What’s in a name? A lot, according to the companies lining up to sponsor parts of the $1 billion mixed-use development known as The Star in Frisco.
One of the biggies, Ford Motor Co., announced last year it was partnering with the Dallas Cowboys to name the stadium complex The Ford Center at The Star. But other deals are also on the way. In the not-too-distant future:
Visitors will stroll north along The Star Boulevard, taking in the sights and sounds of the bustling entertainment district. At points along the way, key players in the history of the Dallas Cowboys and the community will be highlighted on interactive screens as part of the Dr Pepper Walk of Honor.
As people cross Cowboys Way, they will reach the 50-yard football field with four interactive displays topped by vertical video boards on either side. They are part of the Tostitos Championship Plaza that’s been described as Times Square meets town square.
The opposite end zone leads to The Ford Center at The Star, a 510,000-square-foot indoor stadium. On the exterior of this stadium will be a 2,270-square-foot video board – the largest video board in high school sports.
Other project features offered in conjunction with sponsors include:
– Jogging trail sponsored by Nike
– Gatorade Sports Science Institute at The Star, providing cutting-edge hydration
– Pepsi Stage at The Star to host outdoor performances in the Tostitos Championship Plaza
– Whataburger Friday Night Stars recognizing high school top performers
– A Lincoln Concept Showroom at The Star, one of only three such showrooms to be opened in the United States by Lincoln Motor Company
– Cowboys Fit center developed with 24-Hour Fitness founder Mark Mastrov that will have Cowboys-themed workouts and state-of-the-art fitness equipment allowing fans to train with their favorite players
– 2,000-square-foot Nike Store attached to the Cowboys Fit
– Fans United at The Star selling team apparel, fashion, souvenirs and memorabilia for the Cowboys and amateur teams
– A Texas Lottery area highlighting its role in funding education
– Dairy Max, which will provide products for the Cowboys training table
The stadium and team headquarters building at The Star are expected to open in late August along with twin parking garages. The restaurant and retail area is expected to follow shortly after.
The Omni Frisco Hotel with a convention center and ballroom is expected to open in summer 2017. No timeline has been announced for the office space planned along the tollway and a second hotel.
Below is the latest site plan for the 91-acre development along the Dallas North Tollway and north of Warren Parkway. Most of the construction right now is happening in Block C with the two parking garages now under way in block B.2.